Schedule

9.30AM : Opening Address by Film Victoria CEO – Sandra Sdraulig

9.40AM : Keynote – David Edery
David opens the day with an insightful presentation about the business of digital distribution. David is the Manager and Principal of Fuzbi, an independent consulting firm focused the business and design of digitally distributed games. His experience is second to none as a research affiliate at MIT and former Worldwide Portfolio Manager for Xbox Live Arcade. David will present an industry overview and key statistics, case studies of successful games designed for XBLA, pitching titles for XBLA and PSN, innovation in digitally distributed games and after market support.

10.45 : Break

11.00 : Simon Carless, Chairman Independent Games Festival
Simon has a wealth of knowledge to share with local independent and start up development companies. As Chairman of the Independent games festival and publisher of Game Developer magazine and Gamasutra.com Simon will give a hands on presentation of realistic revenue projections for downloadable games with case studies on IGF award winning titles. Beyond finance Simon will also take a look at the marketing and development prospects for local studios.

12.30 : Lunch

14.00 : Rob Murray, CEO Firemint
Rob Murray shot into fame early this year developing the world’s most popular iPhone application, Flight Control. Rob’s presentation will look into the importance of marketing for self distributed games including the ever popular social media marketing. Rob will offer an inside look into the success of Flight Control and the company’ss recent award winning game Real Racing.

14.30 : Shainiel Deo, CEO Halfbrick Studios
Shaniniel Deo leads local game development studio, Halfbrick, recently announced as one of two launch developers of the PSP Mini’s platform. Shainiel’s presentation will go inside the world of Halfbrick Studios and the opportunities ahead with one of the newest digital distribution networks.

15.00 : Break

15.30 : The Future of Digital Distribution Panel

Moderator :
Jamil Moledina – Outreach Director, EA Partners
Panelists :
Kursten Leins – Head of Multimedia Strategy, Ericsson
Rob Murray – CEO, Firemint
Rob Walsh – CEO, Krome Studios
The Future of Digital Distribution Panel will be a highlight for every digital media professional. With expert insight from Kursten Leins, Multimedia Solutions Expert with Ericsson, Rob Murray, Creator of the world’s longest running paid iPhone application and renowned mobile gaming expert, Rob Walsh, CEO of Australia’s largest game development company, Krome Studios. The panel will be moderated by one of the most influential people in the video games industry, Jamil Moledina, former Executive Director of the Game Developers Conference and current Outreach Director for EA Partners.
The future of Digital Distribution Panel is a discussion not to be missed, with a world class look at the opportunities for digital media and games development, behind the scenes look at Australia’s $43bn Fiber to the Home roll out and an insider’s look at what digital distribution will look like heading into the future.

16.30 : Closing Remarks