The World Wide Web has changed the world on many different levels, and some things will never be the same again. One part of the life that will never be the same is how people go shopping. While going to the mall is something many people still do, now just as many are staying home and using their personal computers to get what they could normally get from the mall or other retail stores located in their hometowns.  In the United Kingdom, more people than ever before are shopping online, and the DD Summit Europe 2012 is going to talk about just how much UK residents love to shop using the World Wide Web, and the daily deal websites that they use.

Six Months of Prosperity

There are certain times of the year when consumers tend to use the Internet to shop. The biggest shopping season of the year is the holiday season, but it is not by far the only time that people go shopping. Typically, the shopping season begins in the late summer, which is when parents are starting to prepare their children for school to begin, and July is when the deals start coming out. The DD Summit Europe 2012 is going to focus on six months of the past year, which is from July to December of 2011, when online shoppers in the United Kingdom spent over £292.5 million, and the way that they spent that much was on websites that offered daily deals.

Daily Deals On a Variety of Different Products

The daily deals industry was very small when it first began, and the coupons and specials that were offered were mostly regarding food. However, as time went on, and the daily deals industry grew, there are a lot more products now that are offered at a discount. In addition to just food coupons, there are daily deals offered on things like home furnishings, kitchen appliances, travel, hotels, and even services like massages, beauty treatments, bikini waxing, and manicures. As time goes on, the products and services offered is only going to grow, and soon consumers will be able to use daily deals for every product on the market.

Huge Savings Using Daily Deal Websites

The range of daily deal coupons can go from saving a percentage off of goods and services to an actual dollar amount.  While some people may scoff at the idea of only saving 10 to 15 percent on something, the savings can really add up. During the six month period between July 2011 and December 2011, consumers who used daily deal websites saved over 50 percent off of their purchases, which adds up to over £375 million.  People need to remember that pennies can add up, and even if they are only offered a percentage off of their purchase, that is money they will save, which can be used to many another purchase or even put into the bank.  There is an old saying that talks about a penny saved being a penny earned, and enough pennies saved can add up to a pretty decent amount of money.

The Number of Daily Deal Websites Is Going Up

The six month period of great prosperity from July to December of 2011 only involved less than 100 daily deal websites. However, since that time, there has been over 200 brand new daily deal websites that have been created.  With even more daily deal websites now, the consumers in the United Kingdom are going to continue to use these websites to find great deals, and also continue to be very influential in the way that not only the people in the UK shop, but Internet shoppers around the world.

 

 

Back in the olden days, people would go to their local grocery store for something called the daily special, and with this sale, some items in the store were marked down for a special discount. People were able to get grocery items like meat or milk for a special discounted rate, which really helped them stretch their grocery budget. Today, the daily deals still exist, but now they are not something that people get from a grocery store, but something found online. One such popular website that offers different discounts every day is called Groupon.

Groupon Spreads its Wings

People may see advertisements all over the Internet for Groupon, but have no idea what it is. Groupon is a website that offer discount coupons for everything from local entertainment at children’s birthday parties to half price off of a pizza from a parlor down the street. Groupon first came out in 2008, and since that time it has grown to include major cities like Boston, New York, and Chicago, offering its coupons and discounts. Within two years, Groupon went from cities in North America to over 100 cities in Europe, and its subscriber list had grown to over 35 million. However, what people also may not know is that offering daily deals has taken off, and Groupon was just the beginning of the daily deal market that is currently all the rage in Europe.

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